SMO is similar to search engine optimization .SMO (Social media optimization) it another way of bring traffics on website where the use of number interactive communities to generate publicity to increase the awareness of the product , service brand or events . To fetch more traffic on your desired website you need a perfect way to optimize the website of our choice. In short it SMO has to do with social network to grow their importance in business .This aspect deals with enhancing yours company’s presence and online reputation through interactive communities – not just social networking sites like facebook or twitter , but also from blogs, forums , anywhere your business is mentioned or linked to socially. The social media optimazation refers for optimazing a website and its content to advertise and so the website can reach to numerous users to use and share links to the website across social media and networking sites , this helps in strengthen your website , brand and boost visibility. It is an important tool for the website experts who undertake this process for clients.