SEO is a marketing strategy for getting “traffic” or affecting the visibility of a website or a web page in a web search engine's unpaid results, often referred to as "natural", "organic", or "earned" result by incorporating search engine friendly. In other words we can understand SEO as it covers both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO may object different kinds of search, including video search, image search, academic search and industry – specific vertical search engines. The more visitor it will receive from the search engine's users, these visitors can then be converted into customers. Search engines like Google usually read all pages on the Web and index the results into various categories of user search parameters. Results are shown to the user accordingly, depending on the term searched by a user.